A rug can change the atmosphere of a room in many ways. Some people want it hand-tufted and soft underfoot, while others want bamboo silk or a particular color that matches their style.
When searching for the best custom rug brands, the results are pretty confusing. One brand may only let you change the size, while others only let you choose from preselected sizes.
From our experience, true custom rugs are built from the ground up using the right material, texture, and palette for your space.
In this guide, we will explain the levels of rug customization and help you choose a custom rug brand that fits your style and the way you live every day.
What Counts as a Custom Rug (And What Doesn’t)?
The word custom is used very loosely in the rug world. To be clear, a custom rug is not the same as a rug that simply offers a few preset options.
A true custom rug is designed exactly to your desires. It is not pulled from warehouse stock or adjusted slightly from an existing template.
Custom rugs allow you to adjust:
- Exact dimensions measured to your room
- Custom shapes such as round, oval, organic, or oversized
- Fiber composition from wool and silk to jute and performance blends
- Specialty materials like Swarovski Crystal, sea shells, gems
- Color palettes including custom dye matching for a precise
- Pattern scale, motif size, and construction technique
On the other hand, not every made-to-order rug qualifies as truly custom.
You’ll often see it presented as:
- “Custom-sized” rugs that are simply size extensions of a standard design
- Swapping between preset color or material options only
- Made-to-order pieces that follow a fixed template without real design changes
Generally speaking, the more design freedom a rug brand offers, the more detailed the process becomes from concept to weaving. This depth of involvement often comes with a higher investment, but the result is a unique rug that precisely fits your room and style.
And while customization is the primary focus of this guide, it is not the only factor that matters. You want to find companies that provide clear timelines, transparent pricing, material guidance, and aftercare support.
With that in mind, here are the best custom rug brands that stand out for their craftsmanship, flexibility, and thoughtful execution.
1. Adorn Croft
What to know:
- Price range: $800–$10,000
- True customization from concept to weave
- Premium fibers like New Zealand wool, bamboo silk, and silk
- Precise Pantone color matching with swatch samples
- Low-shedding and easy to maintain
- Fast 3–4 week lead times
Adorn Croft is the best custom rug brand if you are looking for true design freedom. Instead of choosing from fixed templates, you can share with us a reference image of a rug you love, and our team can recreate or reinterpret it to fit your space.
Every custom rug is fully hand-tufted or hand-loomed. You can adjust dimensions, shapes, and fiber composition, choosing from premium materials such as New Zealand wool, bamboo silk, or silk.
And before production begins, swatch samples are provided so you can see and feel everything in your own home.
Color matching is highly precise, even down to specific Pantone shades. Swatch samples are also available before production so you can review materials and tones in your own home.
Despite the level of customization, lead times are fast with most rugs shipping in three to four weeks. While many heritage rug houses mainly sell through interior designers, with Adorn Croft, you receive a similar level of craftsmanship and guidance without needing a designer’s license.
What’s more, pricing typically sits at about one-third of major luxury rug brands.
Our bespoke rugs are low-shedding, easy to maintain, and durable enough for everyday use in homes with kids and pets. You can also create custom wall rugs as statement art pieces, allowing the craftsmanship to move beyond the floor and become the focal point of any room.
2. The Rug Company
What to know:
- Price range: $3,000–$15,000+
- Known for designer collaborations and statement pieces
- Customization focuses mainly on size adjustments
- 16–22 week lead times for custom sizing
- Often works with high-end designers and trade clients
The Rug Company is widely known in the luxury rug world, especially for designer collaborations and refined craftsmanship. They excel at producing statement rugs with refined detailing, rich color palettes, and a distinctly fashion-forward feel.
Their customization offering is primarily focused on size adjustments rather than full design reinterpretation. While you can approach them for a bespoke project, it is not their core model and tends to sit within a more exclusive tier.
Custom sizing alone can take approximately 16 to 22 weeks, which requires planning well in advance.
Their bespoke services are primarily positioned toward high-net-worth individuals and top-tier interior designers, with pricing that reflects that level of exclusivity. For many homeowners, this can make the brand less accessible, especially when seeking broader design flexibility or a more approachable custom experience.
3. Nanimarquina
What to know:
- Price range: $1,000–$4,000+
- Artistic, irregular shapes with strong design identity
- Design-led customization process
- 12–16 week custom lead times
Nanimarquina is best known for contemporary luxury with a strong artistic edge. The brand works closely with designers and creatives, producing irregular shaped rugs that often feel like modern art pieces rather than traditional floor coverings.
In addition to their collection pieces, Nanimarquina can transform your concept or artwork into a custom rug. The process is design-led, meaning the focus begins with the visual idea and then moves into material and construction. Their custom lead times are typically around 12 to 16 weeks.
While customization is available, the brand’s strength lies in translating creative vision into refined, contemporary form.
4. Limited Edition
What to know:
- Price range: $10,000+
- Top-tier European bespoke rug house
- Blend of high-tech production and hand-finishing
- Often for luxury residential and commercial spaces
Limited Edition is a Belgian-based bespoke rug house operating firmly at the top tier of the luxury market. The brand specializes in tailor-made rugs for high-end residential and commercial projects across Europe and beyond. They offer true bespoke rugs, with many pieces fully commissioned and developed from concept.
What sets them apart is their blend of high-tech production and meticulous hand-finishing. The result is often highly refined, technically advanced rugs with a clean design.
That level of craftsmanship is reflected in their pricing. Projects typically begin above $10,000 and increase depending on scale, materials, and design complexity. For those seeking premium European craftsmanship, Limited Edition represents one of the most elevated tiers within the custom rug market.
5. Jaipur Rugs
What to know:
- Price range: $1,000–$25,000+
- Heritage Indian weaving with artisan-led production
- Wide fiber selection including wool and silk blends
- Strong flexibility in size and design adjustments
Jaipur Rugs is one of the most respected handmade rug makers to come out of India. The brand is often seen as a benchmark for heritage weaving, with deep roots in traditional craftsmanship and artisan-led production.
Customization is extensive. You can adjust size, materials, and design elements with considerable flexibility, and their range of fibers is broad. From fine wools to silk blends and more intricate constructions, their material options allow for highly detailed results.
Because of this range, pricing spans widely, from accessible luxury pieces to large-scale, intricate commissions. And beyond its wide rug collection, Jaipur Rugs is respected for working directly with artisans in rural India and supporting their communities that sustain traditional weaving.
6. GAN Rugs
What to know:
- Price range: $1,500–$10,000+
- Sculpted textures and modern color palettes
- Offers bespoke options with moderate flexibility
- Strong design identity within modern interiors
GAN Rugs is known for its contemporary aesthetic and distinctive design language. The brand leans into bold geometry, sculpted textures, and modern color stories.
They also offer bespoke capabilities, allowing for custom pieces crafted in premium materials. However, the level of tailoring is generally more limited compared to deeper heritage houses such as Jaipur Rugs or more customization-focused brands.
Overall, GAN Rugs sits comfortably in the contemporary luxury category. It balances strong visual identity with bespoke options, making it a solid option for those who prioritize modern design with some room for personalization.
7. STARK Carpet
What to know:
- Price range: $2,000–$8,000+
- Sophisticated patterns built from existing collections
- Custom sizing and material selections available
- Primarily trade and showroom-focused model
- Often purchased through interior designers
STARK Carpet is a well-established custom rug maker known for sophisticated patterns and polished design feeds. When you shop on their website, you’ll find you can select from a limited number of materials and color.
Much of their customization builds from their existing designs. However, STARK primarily operates through dealers and showrooms rather than small direct-to-consumer studios. The experience often involves working through an interior designer or trade professional.
Because the brand is largely trade-focused, it may feel less accessible for homeowners shopping independently. That said, for those already working with a designer, STARK provides a sophisticated custom rug solution within the upper mid to high luxury tier.
